JCDecaux renews and extends its partnership with Shanghai Metro by signing a 15-year contract for the advertising operation of its 18 lines


JCDecaux renews and extends its partnership with Shanghai Metro by signing a 15-year contract for the advertising operation of its 18 lines

Paris, July 25e, 2022 – JCDecaux SA (Euronext Paris: DEC), world leader in outdoor advertising, announces that it has signed a 15-year contract for the extension of advertising operations on lines 1 to 13 of the Shanghai metro as well as 5 new lines (lines 14 at 18). This contract, awarded following a call for tenders, will be managed by a joint venture, STDecaux, 60% owned by JCDecaux and 40% by Shanghai Shentong Assets Management Co., Ltd.

The Shanghai Metro currently has 503 stations with an average of 11 million passengers commuting every day in 2021. The metro is currently recovering from the lockdown and has already reached 8.6 million passengers per day as of July 22.n/a2022.

This contract concerns all the lines of the Shanghai metro, with more than 12,000 backlit advertising panels on the platforms and in the corridors, as well as around 500 digital screens, creative solutions, in-train advertising (excluding advertising TV in trains and on platforms and 200 LCD screens).

The partnership aims to continue to deliver the highest international standards in subway advertising as STDecaux will be investing heavily in digital over the next few years, from long-term campaigns set aside by brands to digitizing assets to create digital networks across the city of Shanghai. STDecaux will also invest in data and software to be able to automate and sell by targeted audience and impressions.

JCDecaux is present in 12 Chinese cities through metros, buses, airports and street furniture and operates advertising for 47 metro lines in Shanghai, Beijing, Guangzhou, Chongqing, Hong Kong, Nanjing, Suzhou and Tianjin reaching 35 million metro passengers every day in 2021.

Guangyao YU, President of Shanghai Shentong Metro Group said: “We are very pleased to have cooperated with JCDecaux over the past 15 years where both parties have jointly created strong value for Shanghai Met.ro Advertising as well as many excellent showcases leading to national recognition of our business partners. Together, we have made remarkable achievements. Shanghai Metro has always pioneered the development of high quality and promoted the strategic goal of “national leadership and world-class standards” in all our construction and operating efforts. She has always adhered to the business philosophy and values ​​of common and joint development, and has supported and encouraged ST Decaux, our JV with JCDecaux, to innovate and be a pioneer on the Shanghai metro platform. In 2018, Shanghai Metro and JCDecaux took the lead in reaching consensus on the digital transformation of outdoor advertising, and ST Decaux is today clearly a pioneer of global DOOH and has become, after 15 years of cooperation with JCDecaux, a leader in the advertising industry. We have not only made Shanghai Metro advertising a world-class advertising medium, We have added additional depths and dimensions to make it an integral part of urban cultural development. Today, the Shanghai Metro network has exceeded 800 kilometers and embarked on a new journey. We look forward to renewed cooperation between Shentong and JCDecaux to once again reach new heights in commercial results and achieve new developments in the pursuit of excellence!

Juneming SHIShanghai President Shentong Asset management company said: “We are very happy to have chosen JCDecaux, the world’s leading outdoor advertising company, as our media commercial partner. This new cooperation between Shentong and JCDecaux reflects our respect and recognition for the professionalism of JCDecaux. We are full of confidence for our future cooperation, and with JCDecaux’s international experience and impressive performance, we will continue to provide high-quality services to advertisers, an even better driving experience to passengers, and bring better returns. both Shentong and JCDecaux.

Jean-Charles Decaux, Chairman of the Management Board and Co-Chief Executive Officer of JCDecaux, said: “We are delighted to renew and extend our collaboration with Shanghai Shentong Subway for the next 15 years. This reinforced partnership underlines the success of the operational capacity of our teams in terms of commercial and non-commercial activities, including health, security & environment and relevance of our business model in joint venture with the Subway since 2007. As a leader in subway advertising in China, we will continue to optimize the solutions offered to our customers through innovative technologies, in particular through our ambitious networkrealization to plan. This will allow us to enrich the passenger experience in the Shanghai Metro and ensure maximum visibility. and efficiency for advertisers and their agencies.”

JCDecaux key figures

  • 2021 revenue: €2,745m (a)

  • World No. 1 in Out-of-Home Media

  • A daily audience of over 850 million people in over 80 countries

  • 957 706 The advertisement panels worldwide

  • Present in 3,518 cities with more than 10,000 inhabitants

  • 10,720 employees

  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indices

  • JCDecaux is recognized for its extra-financial performance in the FTSE4Good (4.2/5), CDP (A Leadership), MSCI (AA) and achieved gold medal status from EcoVadis

  • 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)

  • Leader in self-service bicycle rental: pioneer in eco-responsible mobility

  • World leader in street furniture (530,143 billboards)

  • World leader in transport advertising with 154 airports and 215 contracts in metros, buses, the trains and trams (340,753 billboards)

  • No. 1 in Europe for billboards (72,611 billboards)

  • No. 1 in outdoor advertising in Europe (596,831 billboards)

  • No. 1 in outdoor advertising in Asia-Pacific (232,268 billboards)

  • No. 1 in outdoor advertising in Latin America (64,893 billboards)

  • No. 1 in outdoor advertising in Africa (20,808 billboards)

  • No. 1 in outdoor advertising in the Middle East (14.177 The advertisement panels)

(a) Adjusted revenue

For more information about JCDecaux, go to jcdecaux.com.
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Communication department: Albert Asseraf
+33 (0)1 30 79 79 10 – [email protected]

Investor Reports: Remi Grisard
+33 (0)1 30 79 79 93 – [email protected]


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