International rail operator Eurostar will offer passengers the option to pay for tree planting when booking through its business travel platform.
The sustainability initiative is being introduced as part of a new partnership with climate action group Trees4Travel – Eurostar passengers can pay £3 or €3.50 per tree, with the train operator pledging to match every tree purchase.
Paul Brindley, Indirect Sales and Distribution Manager at Eurostar, said: “We know that sustainability is at the heart of business travel policies and we are always looking for new ways to help our business travelers participate. to creating a more sustainable future.
“We are delighted to partner with Trees4Travel to bring this to the Eurostar for Business platform and look forward to growing our relationship and many more trees on behalf of our travellers.”
Trees4Travel will undertake reforestation projects in developing countries on behalf of Eurostar under the agreement. This will help restore ecosystems and biodiversity, as well as support local communities by creating jobs.
Nico Nicholas, Co-Founder and Chief Environmental Officer at Trees4Travel, added, “We are delighted to be working with this forward-thinking sustainability transportation provider.
“This Eurostar initiative will not only more than double the carbon created by any of the journeys it represents, but should also inspire other carriers to recognize that so much can be achieved, if we only work together at climate action.”